Order Details;

Our Business Plan Idea was to create a Valet Parking at Arizona State University, due to the lack of parking at ASU this idea seems to be very profitable, we will obtain a land near the Arizona State Campus (tempe) and develop it into a Parking, this service can be subscribed to by paying a monthly fee or by paying on the spot, it was also thought to develop an app and a service number which people will call to bring their car to a certain spots on campus (there can be several drop off points for valet parking around the campus ( north , south , west , east). We are also considering to develop the parking in the future to have commodities Example ( Car wash). I will upload a document to explain the guidelines and the out lay that the business plan should have. We also think the business should be called ( Campus Valet ).

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                            (Unsolicited Proposal)



Thinking of starting your own business someday? Or, maybe you want to become the venture capitalist who decides what to invest in. It all boils down to a business plan. This assignment option does not require you to be a whiz in Finance or Accounting: the Financial Information section is not required, although the template shows what normally belongs there. I’m interested in your writing. Because our text does not address business plans, I am providing information. Please let me know what particular guidance you want or what questions you have.




Introduction to Writing a Business Plan


While crucial, writing a business plan shouldn’t be viewed as a chore; you’re outlining a path for your future. If you propose launching a business without a formal, carefully written business plan, you will in the long run waste time and money.


KEEP IN MIND: A business plan = a sales presentation; it requires persuasive writing. You must be reader-oriented in preparing every aspect of this document.


  • A business plan must be compelling, believable, precise, factual, well documented


  • A real one (not this assignment) is usually 20-25 pp., single-spaced. Easily readable 12-point font


  • Format can vary.


  • A business plan uses logical section headings, bulleted lists, and tables to display pertinent data


  • It includes a cover page, table of contents, page numbers & all necessary citations (APA)



Before you write:


  • Complete your market analysis – know who your competitors are


  • Make sure your business can show a respectable profit within a reasonable amount of time (say, 1-3 years)


  • To avoid feeling overwhelmed, break up writing task into distinct and manageable parts



Beginning to write:


  • Start with whatever section you have the most information for to date; most likely:


  • Description of company, industry, product/service
  • Management team – names and credentials



Major business plan components:


  • Executive Summary
  • Description of Company
  • Description of Industry
  • Description of Product or Service
  • Competitive Analysis
  • Market Analysis
  • Marketing Plan (sales/promotion strategies)
  • Distribution
  • Management Team
  • Financial Analysis (optional for ENG 302 assignment)
  • Appendix (if needed)


Write in any order that feels comfortable to you, but rearrange sections to reflect the order above before you submit your plan for review by investors or other audience groups.





                        Business Plan Template



  • Executive Summary (usually easier to write last)


  • Provides a brief overview of business plan.


  • Offers highlights of each section of your plan

(except appendix)


  • Strikes a balance between providing a sufficient

summary and not exceeding 1 page.


  • Include name, address, phone #, e-mail address of contact person inside company.



  • Description of the Company


  • Describes formation of company; history and




  • Description of Industry


  • Much of the info here is gathered through feasibility analysis:


  1. What life stage is your industry in? (lots of

start-ups; mature but with room for growth;

long-time market leaders already established?)


  1. How many competitors? (how fast are they

growing; what is fueling that growth; what are

industry trends?)


  1. Is the industry seasonal? (off-season

opportunities to generate revenue?)


  1. Barriers to entering this business? (gov’t.

regulations; licensing; product testing; safety

inspections, etc.?)



  • Description of Product or Service


  • How was it developed; how does it work


  • Specific attributes (list)


  • Inventory requirements


Note: Use visuals when possible to show what

product looks like



  • Competitive Analysis


  • What other companies occupy the market niche you want to enter; how successful have they been—do you know their sales and market share? (you are never without competition – don’t overlook on-line competitors)


Note: This is a good place to insert a market

share pie chart.


  • Compare competition’s strengths & weaknesses to your own (note differentiations in product/service

quality, availability, price). How would you

overcome      your weaknesses?


  • Future competition?



  • Market Analysis


  • Customer demographics: age, gender, income, marital status, occupation, education, ethnicity, family size, home ownership status, geographic location (urban/suburban/rural).


  • If you are selling to businesses, describe and profile them.


Note: This section is another good place to insert

a graphic



  • Marketing Plan


  • First, match your product’s/service’s features to the customers’ needs and wants


  • Using data gathered above, develop a sales strategy to promote your business:




  1. What is the best way to reach your

customers? (e.g., media, direct sales,

sales promotions, publicity campaigns?)


  1. What do you tell/show customers about your

product or service?


  1. How do you get customers to remember your

product or service?


  1. How do you get customers to purchase it on

a continuing basis?


Note: A low price point alone does not

guarantee sales



  • Distribution


  • How will you distribute your product/service? (direct distribution; an established channel?)


  • Identify suppliers/wholesalers/retailers



  • Management Team


  • How many people on management team?


  • Qualifications/credentials of each member


  • Key skills of each member (any overlaps or deficiencies?)


  • Who reports to whom


  • Key personnel responsibilities


  • Supervisory functions and roles


Note: Can include resumes in Appendix



  • Financial Analysis (Not required for this assignment)


  • Income statement
  • Balance sheet
  • Cash flow statement
  • Break-even analysis


Notes: What are your assumptions in calculating

your financial projections?


In return for funding, what are you offering

investors/lenders in return? (e.g., equity

stake, stock options)



  • Appendix


Not mandatory; can include supplemental information

such as diagrams, photos, resumes, customer surveys,