Business Continuity Planning: Telling & Selling,

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Business Continuity Planning: Telling & Selling, answer the following questions:
What does the emergency manager have to tell the local business community about a business continuity plan?
What programs are available to help the local business in this endeavor? Give examples.
How will you, as the emergency manager, address business owners who feel this is a waste of time because they have not been impacted by a disaster in the 30 years of being in business (selling the program)?
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