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Re-sit assessments 2 Select a major organisational crisis and write a report outlining the key issues that the organisation faced and how these issues were managed. You are expected to critically evaluate the handling of the event in terms of both crisis management and crisis communication efforts and provide recommendations for improvement where appropriate. The report should draw on the theory and concepts studied in the module and make reference to a range of academic and professional journal articles and texts. Please choose a different organisational crisis from your failed assessment. Which is (The case of BP oil spill crisis in the Gulf of Mexico) please heed the following advice: Focus on the key concepts and ideas studied in the module, particularly in relation to crisis management and crisis communication. Many of you completely neglected to do this and at best mentioned them in the introduction and conclusion. If you do not address the issues studied in the module then you will not pass. I need to see evidence that you have read, researched and understood this topic. Make sure you conduct a good range of research, again if you have not researched the topic i.e. crisis management and crisis communication then you will not be able to achieve point 1 above. I expect to see upwards of 15 good quality, relevant references that have been cited in the text and then referenced fully in the reference section. Make sure you reference your work thoroughly in the text, if you do not do this you cannot provide evidence that you have achieved points 1 and 2 above. Make sure you are analytical – I put guidance slides on Blackboard earlier this year for this assessment which provide clear and specific advice on what you must look at and that the emphasis is on how you use the theory and literature to analyse the case you have chosen. If you provide a purely descriptive account, again you will not pass as you have not addressed the question. The lecture material on Blackboard for this assessment is comprehensive and provides an indication of all the areas you are to address in your assessment, there are also 4 book chapters attached which you can use in your analysis, in addition to the guidance slides. If you read all of this, research the areas further and follow the guideline slides carefully there is no reason why you should not achieve a pass.
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