BUS402 Strategic Management & Business Policy WEEK 3 DQ

orsche’s Analysis [CLOs: 2,6]

Read the Porsche case provided in the course materials section and describe the company’s history, products, and major competitors in a paragraph or two. Assess the financial performance and condition of the organization. Then, conduct a SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization. Finally, assess the quality of the decisions made by the company and provide recommendations for improvement. (NOTE: This will become part of your final paper).

Your paper must be five to six pages in length (excluding the title and reference pages), incorporate at least two scholarly sources from the Ashford University Library (other than the case and textbook), and be formatted according to APA style guidelines as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Triggers and Contingencies [CLO: 6]

Due to the changing environment and external triggers, contingency planning is necessary. What qualities make a future issue a “trigger”? Consider you are on the strategic planning team for a soft drink company. Here is your company’s future trigger: “merger of our two major competitors next year”. Formulate the three-part trigger/contingency pair. Discuss the three guidelines that good contingency plans should follow.