BUS 433 STRATEGY CHANGE

Strategy Change

In a four- to five-page paper, not including the title and reference pages, discuss an organization that has changed its strategy (e.g., moving from differentiation to low cost) in the marketplace. Describe what circumstances prompted a change in strategy by the company and how appropriate the timing of the change was. Evaluate the results of the strategic changes.

You are required to use at least three scholarly sources to support your paper, including the textbook.

Your paper must be formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.