BRIC refers to Brazil, Russia, India and China. The term BRIC was created by the Chief Economist of Goldman Sachs Investment Bank in 2001 and is now widely used in business and academia to refer to the four countries that are likely to have a profound impact on the global economy and business environment in the twenty first century. As part of the globalization theme of this Strategy Seminar we want you to become familiar with these countries and their potential role in corporate global business strategy.
Discuss the following business strategy questions.
• How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market size as expressed by the PDI in 2015?
• How would you tradeoff the degree of country risk versus the business environment ratings, taking into consideration the market growth as expressed by the PDI in 2015 versus 2010?
• As a result of answering the above two questions, how would you prioritize the BRIC countries in terms of developing a global business strategy?