Aviation Management: Surviving the Economic Crisis

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Paper Subject: A operational rescue plan for Air France Suppose that the Global economic crisis happened again. This economy-related event has affected France and has resulted in an immediate collapse of both business and leisure demand for air travel. Forecasters believe that up to 30% of travelers will either cancel their bookings or not travel at all within the next month. Domestic and international travel to and from France is affected. Your task is to put together an operational plan to take account of the new situation to ensure that Air France can weather the storm. You should emphasize operational and financial issues, with a strong focus on the fleet, routes and resources. You should prioritize carefully by identifying the critical factors for survival. Your plan should consider the short, medium and long-terms. You should consider the likely outcomes of your proposals and assess the risks. The assignment should be written in the form of a report and recommendation to Air France senior management. Instructions: – the form of of the paper must be a report and recommendation to Air France senior management. – the report should be about air France only, not about airlines or air travel in general There must be evidence of the following: -The brief has been fully met -Critical understanding of the key issues -Critical analysis of background issues -A wide range of practical examples in an evaluative style -Extensive use of original thinking and ideas -A wide range of relevant and recent reading -A clear, concise and well-structured approach -Comprehensive bibliography and referencing -An excellent standard of English
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