Assignment 2: Discussion: Costco Wholesale


Using your text book, the AUO library and the Internet, research Costco Wholesale Corporation.  Discuss the following in 2-3 paragraphs:

How does Costco’s business strategy provide value to the consumer?

How does Costco’s strategy provide a competitive advantage over their primary competitors?

What recommendations could you provide regarding Costco’s strengths and opportunities for improvement?