As a Product Development Officer (International) for the ‘Holden Barina Product Line’, you are asked to develop a comprehensive market diversification proposal for the compact and small car market either for India or China.

As a Product Development Officer (International) for the ‘Holden Barina Product Line’, you are asked to develop a comprehensive market diversification proposal for the compact and small car market either for India or China.

Your proposal should have the following:

o Title page

o Executive summary

o Table of contents

o Background

o International and domestic marketing environment analysis

o Estimated market size and gap analysis (demand-supply analysis)

o Expected sales and market share analysis

o Market entry mode analysis and strategies

o Estimated budget (for international marketing mix elements)

o Time frame (2014—2017)