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-Type of Business: What is the building function?
-Who is the client and what are their needs?
-Target Market: high end, age and character + nonprofit cooking class for those who need in this poor neighborhood
What will you sell? Describe in detail the product or service.
-What is the Appeal: product or service, price, uniqueness, exclusivity, entertainment, trend
Image: Mood, atmosphere
-Spatial quality: form, scale, character
Program, and determine spatial requirements
-Identify technical requirements
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