Analysis – case study paper

The assignment for the first case study paper is to apply the “Value, Rarity, Imitability, Organization” (VRIO) framework (attached) to the case study (True Religion Jeans). First, review the material on page 343, on Analyzing Cases and Preparing for Class Discussions. Second, review the material on VRIO. Third, review the more detailed material on VRIO in Chapter 3. Fourth, choose a case study (in this case, its True Religion Jeans), review it, and compile notes with respect to the material in each of the first three chapters attached. The paper should have 6 sections. There should be a background section, a section on each of the VRIO components, and a conclusion with a summary and recommendations based on t analysis. The paper must accord with a) the Appendix material, b) the VRIO framework, c) other material in the first three chapters, and d) the special concerns below.
Some special concerns follow:
1) The background section here has a special function in that it must provide background information that is relevant the analysis that follows. It is not a place to summarize or expand upon the case study; the case study has already been written. This introductory section should provide factual material that is necessary to provide a context for the VRIO presentation that follows it.
2) Keep in mind that strategy is a response to the market environment. The basis for competition is not just the rivalry between firms for customers, market share, and profits. It also concerns competition in adapting to the market, and defending profits from various market forces that seek greater share of industry revenue (such as suppliers, customers, makers of substitute products, and potential new entrants into the industry.)
3) Recommendations must have support, a rationale, established by the terms and results of the analysis that precedes their presentation. The authority of your recommendations is established by the relevance of your analysis, and the extent your analysis links theory to practice, established knowledge to practice and performance.
4) Do not write in the first or second person, business and academic writing is impersonal.
5) Section headings are required.
6) Use the APA style, and remember that per APA requirements exhibits, tables, and bulleted lists are supplemental to commentary; they must be referenced and discussed in the narrative commentary. However, contrary to APA requirements, your exhibits, if any, may be placed within the body of your commentary rather than at the end of the piece.