An Investigation of Nigerian Consumers online buying behaviour

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Order Details
1: Introduction & Justification (maximum 150 words)
Outline precisely the Marketing issue you wish to research (your research aim) and briefly explain why you have chosen it. You should include supporting references where relevant.
2. Critical Literature Review (maximum 700 words, no word limit for the references)
• Provide a critical review of the main areas of literature that will inform your project. Your review must have supporting references and be organised around appropriate themes.
• Models, including conceptual framework, can be included here or placed in the appendix.
NB This will form the basis of the literature review you include in the final coursework.
3: Research Questions (maximum 50 words)
Identify up to 3 research questions to guide your research
4: Research Methods (maximum 500 words)
Outline as precisely as you can your intended research design. This should include the research methods, sources of data, sampling strategy and likely analytical processes.
5: Conclusions (maximum 150 words)
Conclude the entire proposal & highlight any limitations. State the word count (excluding references & appendix) at the end of this section
6: References (excluded from word count)
• Academic References: minimum 15 (predominantly peer reviewed articles, with possibly a small number of text books)
• Supporting References: as required, including web sites, press articles, company information and government or trade body sources
7: Appendices (excluded from word count)
You must also submit a completed Research Ethics form, This has already been done
Appendices should also include:
• Time Plan (Gantt Chart) of proposed timings and activities
• If not included in section 2, models referred to in literature (properly labelled and attributed) and your own conceptual framework—
Referencing Requirements:
Harvard style • Academic References: minimum 15 (predominantly peer reviewed articles, with possibly a small number of text books)
• Supporting References: as required, including web sites, press articles, company information and government or trade body sources
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