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QUESTIONS (Total 40 marks) [All answer must be in details and to be elaborated)
According to Flitzsimmons & Flitzsimmons, “It all begins with an entrepreneur’s idea”. Identify and explain in detail, the FOUR elements of Strategic service vision found in this case study. (12 marks)
Parcelforce Worldwide competes in a free or unregulated market. List any SIX barriers for a service companies to complete in this environment. (6 marks).
What are the THREE generic competitive strategies for the service firm? How well these strategies are handled by the parcel force management to improve their business from the competitors? (12 marks)
Strategic analysis is a tool to measure the performance of service firms, how well Parcelforce use these tools to measure their performance? Elucidate in detail. (10 marks)
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