“A social networking site (Facebook), examine its actual use compared with its 'ideal' use”.

Assignment Requirements

“A social networking site (Facebook), examine its actual use compared with its ‘ideal’ use”.
“The ideal use compared to actual use”. For my understanding I think it means the real purpose of Facebook compared to the actual use, meaning if people are using this social network correctly..
For example: how Facebook was for a modest purpose, to interact and to keep in touch with people. But now it’s increasingly becoming a difficult place to have honest interaction. and also how it has developed and has multiple purposes like for marketing purpose.

Don’t forget to also examine the marking criteria – To assess and evaluate the impact of the medium/technology on, and its relationship with society. And how that applies to some of the different aspects that we are using in this unit to examine media and technology – Sociological, Political, Economic, Educational and Cultural.
The purpose of the essay is to critically examine (assess and evaluate the impact of the medium/technology on and its relationship with society) a medium or technology using themes and concepts from the unit’s lectures and readings and additional research.
critically examine it using themes and concepts from the unit’s lectures, readings and additional research. The objective is to assess and evaluate the impact of the medium/technology on and its relationship with society
Key question : For your chosen medium/technology, critically examine (assess and evaluate the impact of the medium/technology on and its relationship with society) it using themes and concepts from the unit’s lectures and readings and additional research.
For your chosen medium/technology, critically examine (assess and evaluate the impact of the medium/technology on and its relationship with society) it using themes and concepts from the unit’s lectures and readings and additional research.
You should choose which are the most appropriate for your chosen medium/technology as well as developing your own in the context of themes and concepts from this course:
Histories
When and how did the medium/technology appear? Who and what was involved in its invention and development? What did people imagine would its main use and significance? How was it actually adopted, resisted or ignored? Was the medium/technology used differently by different groups or people or in different parts of the world? Who were the early/late adopters of the medium/technology and what impacts did this have?
Discourses and ideologies
What are the ideas or discourses associated with the medium/technology? What do people think they do with the medium/technology? What are the affects and emotions associated with the medium/technology? How is the medium/technology represented/portrayed and written and spoken about in the media? How are ideas about what media is and what it does changed by this medium/technology?
Existing media
How did/does the medium/technology fit into or disrupt existing media? Are there new companies and organisations responsible for delivering new kinds of media associated with the medium/technology? What are the features and characteristics of these new companies/organisations? What are the economics of production, distribution, exhibition, consumption and business models of these companies/organisations? Who are the audiences and publics that come into being or realign with the medium/technology?
Cultural and social
How do/did people use the medium/technology? What is their actual experience of it, independent of the marketing/promotion of the intended experience of the medium/technology? What do they do with it and with whom? What are the particular cultures associated with the medium/technology? How does the medium/technology affect the larger culture and society? How are relations among different groups of people, and groups of things, altered, or believed to be altered, through the introduction of the medium/technology? Have there been ‘moral panics’ associated with the medium/technology? What are the ethical issues/implications of the medium/technology?
Use at least 6 or more references from these Reading please:
Goggin, G. (2012). “New technologies and the media” Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.
• Cunninghan, S. & Turner, G. (Eds) (2010). Introduction: the media and communications today. In The media and communications in Australia (pp.1-11). Crows Nest, NSW: Allen & Unwin.
Kellner, D. (2009). Chapter 1: Towards a critical media/cultural studies. In R. Hammer & D. Kellner (Eds) Media/cultural studies: critical approaches (pp.1-24). New York: Peter Lang.
• McQuail, D. (2005). Chapter 17: Processes and models of media effects. In McQuail’s mass communication theory (pp. 455-478). London: Sage.
Balnaves, M. (2009). Chapter 4: Classics in Media and Effects. In Media theories and approaches: a global perspective (pp. 57-83). Basingstoke : Palgrave Macmillan
• Tewksbury, D. &Scheufele, D. (2009). Chapter 2: News framing theory and research. In J. Bryant & M. B. Oliver (Eds) Media effects: advances in theory and research (pp.17-33). New York: Rouledge.
McKay, F., Thomas, S. & Blood, R. (2011). ‘Any one of these boat people could be a terrorist for all we know!’ Media representations and public perceptions of ‘boat people’ arrivals in Australia. Journalism 12(5), 607-626 DOI 10.1177/1464884911408219
McKnight, D. (2010). A change in the climate? The journalism of opinion at News Corporation. Journalism 11(6), 693-706 DOI 10.1177/1464884910379704
• O’Shaughnessy M., &Stadler, J. (Eds). (2008). Chapters 11 & 13 (partial). In Media & society (pp.173-180; 197-215). South Melbourne, VIC: Oxford University Press.
North, L. (2009). ‘Blokey’ newsroom culture. Media International Australia, 132(Aug), 5-15
• Albarran, A. (2010). Chapter Three: Key concepts to understanding the media economy. In A. Alberran, The Media Economy. New York: Routledge.
Napoli, P. (2009). Chapter 12. Media economics and the study of media industries. In J. Holt. & A. Peren (Eds), Media industries: history, theory and method. West Sussex, UK: Wiley-Blackwell
• Senft, T. M. (2013) Chapter 22: Microcelebrity and the branded self. In J. Hartley, J. Burgess & A. Bruns (Eds), A companion to new media dynamics (pp.346-354). Chichester, Malden, MA : John Wiley & Sons.
Errington, W. &Miragliotta, N. (2007). Chapter 10: New media and the prospects for democracy. In Media and Politics: an introduction (pp.182-201). South Melbourne, VIC: Oxford University Press.
Baker, C.E. (2007). Chapter 3: Not a real problem: the market or the internet will provide. In Baker, C.E. Media concentration and democracy. Cambridge: Cambridge University Press.
Zollers, A. (2009). Critical perspectives on social network sites. Media/cultural studies (pp. 602-614). New York: Peter Lang
• Craig, G (2004) Chapter 6 ‘Political image and performance’. In The Media, politics and public life (pp.112-129). Crows News, NSW: Allen & Unwin.
Sanders, K (2009) Symbolic politics: “all the world’s a stage”. In Communicating politics in the 21st century, (pp.40-54). Houndmills, Basingstoke, Hampshire: Palgrave Macmillan

 

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