You work in the marketing department of the Acme Widget Company. The president of the company, Winnie Widget, is considering developing and launching a new Acme product and has asked to meet with you. The purpose of the meeting is to identify the major considerations Acme will need to address in bringing a new product to market. Ms. Widget doesnâ€™t know very much about marketing, so you will need to be very clear and use examples from existing products to help her understand.
To prepare for your meeting with Ms. Widget, use the Premeeting Organizer. Do the following for each term in the Organizer:
Explain it using your own words,
Provide an example of how it applies to an existing everyday product, and
Identify key questions related to it that Acme should consider when marketing a new product.