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Marketing Strategy about facebook 1- introduction about facebook 2- competitor analysis about googleplus 3- competive postioning ( facebook).
Facebook is a website that was launched in 2004 the month of February to offer social networking services (Sarah, 2007, p. 1). The website has more than 800 million active clients around the world. For one to use the site one must register by creating a personal profile where he or she can exchange messages, contact friends and they receive notifications alerting them on the updates on their profile (Nicholas, 2010, P. 3). Essentially the users of this site can be able to join a common interest user groups which may be organized by learning institutions, or workplace. The website allows users over the age of 13 years to become registered users. The age factor is made in a declaration. This paper will address the competitive analysis and positioning of Facebook among its competitors. Competitor analysis about Google plus Compared to Facebook Google plus which was launched recently target groups to sort and manage friends. Google plus only shares information to those it concerns with use of minute animations that make it look attractive. This strategy may be seen by other people as discriminatory in nature compared to Facebook which allows the users to make the groupings themselves. Google plus only allows a group of 10 people which rather limits the diversity in sharing information.
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