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The purpose of the E-Commerce Strategy project is to give students an opportunity to explore how some of the concepts introduced in E-Commerce can be applied in practice. Specifically, students assume the role of a business strategist who has been hired by a new or existing business to write a strategy plan for an e-commerce initiative that the organisation is considering.
This assignment is not literature review or just a collection online material reviewing an existing large company’s published E-Commerce proposals or accomplishments.
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