2 Essay questions
There are 2 essay questions answer in 750 words for each.
The questions are :
1- How do organizations try to understand their customers more effectively in the 21st century? Discuss the importance of customer information databases for organizations. Explain the relevance of linking Mosaic profiling and segmentation to customer information in creating communications strategies.
2- Describe the ten steps that organizations use to identify customers as defined by Peppers and Roger. Discuss the different types of customer data they collect. How does this collection of customer data benefit a) the customer and b) the organization